Sara Stace has a reputation as a strategic thinker, consensus broker and change agent, with extensive knowledge about cities, land use and urban transport. Sara is the Executive Director of Link Place (www.linkplace.com) which consults with all levels of government on urban policy. Sara is a co-founder and board member of the Australian Cycle Alliance. She is also on the board of Bicycle NSW and founder of Humans on Bikes (www.humansonbikes.org.au). Sara worked for six years in the Australian government for Infrastructure Australia, the Major Cities Unit and Planning Analysis Branch. She prepared government policy on national urban issues including active transport (walking, cycling and access to public transport), public health, economic prosperity, community liveability and environmental sustainability. Prior to this she was General Manager of an ASX listed property fund. She is registered Architect with an MBA from Australia’s top business school. In her spare time she is a super mum.

Beck grew up in regional Victoria, but moved to Melbourne upon commencing tertiary education and now lives and loves the vibrant inner suburbs. She has worked in the transport planning industry for the past five years, and is in the process of completing her Master of Urban Planning at the University of Melbourne. Beck has presented at and attended three Velo-City bicycle conferences (Adelaide, Nantes and Taipei), and she enjoys learning new things and networking at these events. She recently sold her car, and now uses her dutch style bicycle as her primary mode of transport. Beck lives by the philosophy of ‘normalising cycling’, which she embodies by riding an upright bicycle in normal clothes.

Murray McDonald taught himself to ride as a kid growing up in Weipa in Far North Queensland. He rode everywhere until he got his first car. Sadly, at the time he thought owning a car meant he had achieved "freedom". Murray stopped riding at that point and didn't really get on a bike again until 2010 when he borrowed a bike to try riding to work to save some money. Murray realised the freedom he had lost and took up road riding with a passion. Murray first became aware of Cycle when he was asked to appear on Channel 9 news in Brisbane to promote the Fly6 camera light. Murray sought the advice of Ed in how to appropriately deal with the media when being interviewed about bicycles. The story went pretty well. Since then, from reading Cycle and starting to contribute, Murray has become more and more focused on encouraging and supporting this wonderful and incredibly beneficial activity which sadly, has transitioned from being seen as common and mundane in this country to being regarded as strange and inconvenient for the "normal" motoring public. Murray works towards living in a country where people's choice to use active transport options like cycling is not only encouraged, but supported and celebrated. He would certainly prefer to achieve that in this country.

Vicki has been a director of Cycle for nearly three years. Her background is in education, both as a high school English teacher and a teacher of adult literacy and workplace trainer. She has been involved in cycling advocacy in her local city of Newcastle NSW for six years. In various roles she has worked with local council, organised vintage bike rides and written blogs and Facebook pages. She enjoys riding for transport and leisure, especially on vintage bikes.